Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous systems is a daily battle for eCommerce marketing professionals. As privacy regulations obtain stricter and internet browsers limit tracking capacities, precise data ends up being more difficult to record.
Pixels are easy to set up, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the worry of collecting and processing user info off the customer's web browser. This brings about far better performance, improved user experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript directly on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it much less prone to mistakes because of browser restrictions and advertisement blockers and supplies a lot more control over what data is shown to each supplier.
It likewise enables businesses to classify data features based upon purpose and lawful premises, which makes it less complicated to abide by data personal privacy laws. Nonetheless, carrying out S2S Tracking requires a huge investment in hardware and software along with specialized personnel. This makes it a pricey choice for smaller brand names. Moreover, the first configuration can be taxing. Nevertheless, once the system is running, it can deliver precise data to all advertising channels in real-time.
Benefits of S2S Postback URL Tracking
Because of this, it delivers reputable conversion tracking for iGaming associates to optimize projects, decrease thrown away ad invest and increase ROI. It additionally offers remarkable accuracy and dependability compared to Pixel Tracking which is why it's the recommended technique for the majority of affiliate systems, networks and marketers.
Pixels are simple to establish as they only call for a piece of HTML code in the conversion page, nonetheless they are frequently restricted by browser limitations (e.g. cookie-blockers and Safari ITP) causing incorrect monitoring and less accurate acknowledgment. Additionally, pixels can be quickly obstructed by ad-blockers, resulting in personal privacy concerns for individuals. S2S is a far more reliable and precise monitoring ROAS optimization software method that gets rid of cookie-based constraints and ensures individual information defense while also offering boosted security features for scams avoidance. This makes it a great option for high-stakes projects and application installs where a precise conversion count is necessary. S2S can additionally deliver much more exact acknowledgment data for mobile campaigns and ad shipment.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking works by positioning an item of HTML code on your site that sends out information to the advertisement system. It's relatively easy to establish but is prone to safety and security dangers like being obstructed by advertisement blockers and being inaccurate due to web browser setups like restricting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side tracking bypasses these restrictions by sending out conversion details straight from the analytics system's web server to the customer's device. This improves tracking accuracy and enables organizations to record offline conversions such as call or in-store purchases. Server-side monitoring is also more secure and assists companies abide by stringent information security legislations like GDPR or CCPA.
As personal privacy policies end up being much more limiting and web browsers limit tracking abilities, online marketers need a much better method to monitor their campaigns. This is why more marketers are shifting away from pixels towards innovative analytics server-side monitoring.
Final thoughts
Server-side monitoring is the method to opt for data-driven marketing. It bypasses browser restrictions, ad blockers, and personal privacy setups to gather and send real-time conversion data to analytics platforms. It is extra trusted, safe and secure, and exact than pixel monitoring and provides companies more control over their information collection procedures.
With ad blocking and privacy regulations obtaining a lot more strict, marketers are looking for choices to standard pixel tracking. Server-to-server tracking is one alternative that supplies considerable benefits over pixel monitoring. It's even more robust, future-proof, and allows you to record a larger quantity of conversion information throughout platforms. Nonetheless, it needs a significant investment in framework and technological competence. Thankfully, solutions like RedTrack deal ready-made servers that can incorporate with major analytics systems without the requirement for comprehensive growth sources.